The Search Abyss: Stop Renting Customers
Do you want to really own your audience, or do you want to just rent it? This is one of the most fundamental tensions at the heart of modern growth.
Why Brand is the Only Long-Term Strategy
A brand is a story from which your products, services, and all communications flow. I do this for a living because I continue to find this phenomenon fascinating. The human hunger for good stories truly never ends.